WHY VEHICLE LIVERY IS THE ULTIMATE MARKETING TOOL

Here at A2Z Signs we use the phrase “vehicle livery” on a daily basis, whether that’s across our social media or here in the workshop. But we want to make sure everyone knows what it actually is and more importantly how it can benefit you and your business.

WHAT IS VEHICLE LIVERY?

Simply, vehicle livery is the process of transforming the appearance of your vehicle through the application on vinyl graphics. Whether it’s just a logo on the side of your work van or you decide to go a bit more out there with images, contact details and bright colours, advertising your business whilst on the road could bring more success than you think.

WHAT ARE THE TYPES OF VEHICLE LIVERY?

Vehicle livery covers two methods. The first being vehicle signage which uses vinyl graphics and is very popular across all type of business looking for an effective way to display their business on the road. And the second being vehicle wraps which cover the whole vehicle and are more commonly used for whole colour changes. A2Z Signs have over 10 years’ experience in installation and have done hundreds of vehicle livery projects. Whatever vision you have in mind for your vehicle we will bring it to life.

HOW CAN VEHICLE LIVERY BE USED AS A MARKETING TOOL?

Marketing opportunities are everywhere and on the road is no exception. Research shows up to 3000 people could see your graphics per hour on the road. No matter the size of your business, these numbers can make a huge difference in creating brand awareness. Having your vehicle stand out on a busy road full of ordinary cars will catch people’s attention and give you the exposure you are looking for.

BUT WHAT ELSE CAN VEHICLE LIVERY BE USEFUL FOR?

There are many other advantages to personalising your vehicle apart from marketing opportunities.

  1. Livery can protect your vehicle from day-to-day wear and tear. The vinyl acts as an extra layer of protection.
  2. Wrapping your vehicle is substantially more affordable than getting a whole new paint job.
  3. The vinyl can be removed without damaging the cars original paint.
  4. You will always have the flexibility to change graphics whenever you may need it!

If you want to stand out from the crowd and create strong brand awareness around your competition, vehicle livery is the ideal option for you.

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